MarcaForce Global is a unique and reliable platform that connects producers, sellers and consumers under one roof by offering differentiated, science-based and high- performance wellness oriented products. MarcaForce Global makes available advanced, patented, and niche products and solutions to enhance consumer well-being. MarcaForce Global enables startups to directly access prospective consumers through a single 360º sales platform. MarcaForce Global has developed a unique business model of appropriate skill and integrity to sell, market & distribute the Producers’ products – present and future to Consumers/Sellers, through D2C, e-commerce and its own stock points across the country to ensure awareness and ease of purchase. There are more than 55,000 startups in India, which face challenges related to identifying and reaching target consumers. Tackling these challenges involves a high cost of customer acquisition and validation. MarcaForce Global is an Omni-sales organization led by third- party entrepreneurs that sell and market products to individual decision-makers, by educating customers through advocacy and application sales effort across formats. The organization’s unique omni channel proposition sets it apart from other platforms and proactively creates effective solutions for the market challenges faced by start-ups.

For direct sales, MarcaForce Global has envisaged a million-strong entrepreneur team network in India. For online sales, it offers consumer loyalty programs that can address 10 million shoppers. Trade sales are facilitated through a presence in 250,000 supermarkets and pharmacies across 350 cities and towns. The platform also has a commercial sales program to address mid-market commercial opportunities in 200 Indian cities.

India’s massive market size comprises 5.75 crore households that include middle class, upper-middle-class, affluent, and HNI categories. Of this, the targeted market for D2C products is 1.15 crore households. In this scenario, MarcaForce Global is the ideal route for businesses to take advantage of the market opportunity. Envisioned by CEO Narayanan Rajagopalan, the brain behind the idea – and co-founded by a team of industry experts with decades of experience in sales, distribution, marketing, finance, and business leadership – MarcaForce Global offers nuanced tools and strategies for startups to tap into an ever-expanding market.